L’Occitane India is an Indian subsidiary of L’Occitane En Provence, France, specializing retailing of premium products in beauty cosmetics, haircare, skincare, gifts, fragrances, etc. According to the website of L’Occitane group is proud to be an international group with eight leading premium beauty brands and a presence in more than 90 countries.
The company expanded its business in India through its distributors and retailers. But later it established its presence through its Singapore arm and setup its own retail outlets. Within a short period of two years the company has large flagship stores in Mumbai and Delhi also around 20 more stores to meet the ever-increasing demand from youngsters. The company has around 120 employees across all the stores including central store.
Internationally the company was running Microsoft Navison for its operations. In the initial phase of setting up of its shop in India, L’Occitane wanted a robust, dependable, and local application to meet the requirements of POS. The company runs a strong customer loyalty program to retain its rich and premium customers. It evaluated many POS applications before taking a final decision to choose its retail technology partners.
In 2007, the company sent request for quotations to various POS vendors in the country. A total number of ten quotes were received. After evaluating the products, the implementing partners and the prices, the company zeroed on eFacto from BNG Infotech. eFacto was first implemented in one store at Saket Mall with a back-office application for inventory and distribution in its office in Safadarjang Development Area in a central server. Five employees were trained to use the application. Over a period of two years the company implemented eFacto all over its retail stores and central warehouse.
The solution has helped reduce their workload by making it easier to do billing and inventory control. Initially it took some time to implement the solution and train the employees. But after the initial teething problems, the management got positive feedback. It is much easier for employees to finish tasks, and they can also concentrate on a wider variety of activities. The benefits include:
1. Automating retail stores reduced billing time by 40 Per Cent
2. Employees can access the CRM history at any time to deal with customer queries or reporting requirements.
3. Improved Employees’ Efficiency and Productivity
4. Increased Customers’ Satisfaction and Loyalty
5. Company Increases Process Efficiency and hence Profitability
